Dental Expo 2009

OCTOBER 19th - 22nd

Today’s News

Event Calendar

On Stage

Continuing Growth Education

Recordings & Notes

Upgrade Your EXPO Pass

Contact The EXPO

Here’s The Deal: Your typical Expo or Conference physically showcases 6 -8 speakers spread out over two and a half days. If you miss any of the speakers, you may never hear that content again, unless you purchase the tapes, CDs or DVDs from the seminar promoter.

With the Growing My Dental Practice Expo™, you get access to a more relaxed and time-saving learning experience by coming in at any of these registration levels:

$1.00 Basic Pass

Gives you “Live Webcast Access” to all our Speakers

Get LIVE webcast access to over 12 world-class speakers from anywhere in the world as long as you have a PC or MAC speakers and an Internet connection (Register here for the $1.00 Basic Expo Pass).

Listen in the comfort of your dental practice or home just by going on line via your computer.

$97.00 Upgrade V.I.P. Pass

Gives you “Live Webcast Access” Plus PDF Follow Along Notes & Call Summaries and Unlimited Lifetime Access to the Call Audio Replays

If you Upgrade to the V.I.P. Pass in addition to the LIVE calls you’ll also receive access to the audio replays of each call and the PDF Summaries and Follow Along notes. So, if you’re busy at all during the week and can’t make a speakers time slot for whatever reason - or for no reason at all - you don’t miss a thing.

The lifetime access to the audio replays provides you with valuable How To Grow Your Dental Practice instructional information, whenever and wherever you are in need either in 2009 or 2010 and beyond. (Register here for the $97.00 V.I.P. Expo Pass)

$497.00 Platinum Expo Pass

Gives you “Live Webcast Access” Plus PDF Follow Along Notes & Call Summaries and Unlimited Lifetime Access to the Call Audio Replays

If you register at the Platinum Expo Pass level, in addition to the LIVE calls, PDF Follow Along Notes & Call Summaries and Unlimited Lifetime Access to the Call Audio Replays, you’ll also receive PRINTED hard copies in tabbed 3 ring binders of all the Follow Along Notes and PDF Summaries of the calls PLUS your choice of either:

(A) a 12* Audio CD master set of all the Speakers for later and repeated listening in their home, office or car audio CD player, OR

(B) a Sansa CLIP MP3 player “preloaded” with all 12 audio presentations for private replay while riding, walking, jogging, working out, etc.

(Register here for the $497.00 Platinum Expo Pass)

Using Laser Therapy To Increase Hygiene Profitability, Improve Patient Retention & Be a New Patient Draw

Presented by Liz Lundry - Trainer for The J.P. Institute

During Liz’s session she will explain how to:

Practice Build with Laser Therapy
Treatment Planning to Support Comprehensive Care and Clinical Excellence
Advanced Communication Skills for Increased Case Acceptance
Merge Restorative, Aesthetic and Periodontal Needs
Incorporate Laser Technology to Increase Hygiene Profitability
Increase Patient Retention and New Patient Draw

Liz Lundry

How To Build More Credibility, More Exposure And Attract More Clients on Facebook in 10 Minutes a Day!

Presented by Marla Dennis - Chief Inspiration Officer of eCreativebiz

During Marla’s session she will explain how to:

Turn your Social Experience into a PROFITABLE Business Marketing Effort
Develop a Wealth Mindset That Attracts Your Ideal Patients and Contacts
Drive Traffic to your Web Site
Build Your Brand Image
Inspire Joint Ventures
Build your Know, Like and Trust Factor

Marla Dennis

The Emerging Trend Exploding in Dentistry - High Tech Risk Assessment Tools for the Periodontal Exam!

Presented by Dr Jacque Russo - National Health & Wellness Expert & Speaker

During Dr. Russo’s session she will discuss this new technology:

Turn your Social Experience into a PROFITABLE Business Marketing Effort
Develop a Wealth Mindset That Attracts Your Ideal Patients and Contacts
Drive Traffic to your Web Site
Build Your Brand Image
Inspire Joint Ventures
Build your Know, Like and Trust Factor

Jacque Russo DDS

Troy C. Patton, CPA

How To Unlock The Wealth In Your Dental Practice

(What Is Your Practice Really Worth?)

Presented by Troy C. Patton, CPA - President, Patton & Associates, LLC

During Troy’s session he will explain:

Why Most Dentists Mismanage Their Business and Personal Debt Cycle
How the Wrong Debt Structure Affects Your Practice Cash Flow
When Your Investment Portfolio Needs Maximum Cash Flow
Current Supply & Demand Imbalance That Affects Your Practice Sale Price
The 3 Secret Milestones Of Wealth Creation Investing
How to Avoid Hidden Tax Spirals in Your Practice

Dentists constantly tell me about their frustration managing the periodontal patients in their practice. Well now there is a non invasive risk assessment tool that goes where no one else has gone, to the root of the problem, Systemic Host Response.

On this call I’ll explain how in 90 seconds you can scientifically predict the success of your treatment outcomes, and more importantly, enhance your patient’s response by treating the source of your patient’s disease. I’ll present clinical evidence on this truly innovative approach to periodontal management that will not only make your patients healthier, but your practice more profitable as well.

Effective Lab Communication & Restorative Material Evaluation To Minimize Costs & Maximize Profits!

Presented by David French - Burbank Dental Laboratory

During David’s session he will explain that:

In today’s dentistry choice is in no short supply, but making the right selection from all of the available options can get complicated. Even doing your homework and sorting through the manufacturer’s advertorials and solid research. It is still difficult to make the right choice of materials for each patient’s unique needs. In my presentation I will share what an esthetic / commercial lab has seen after doing thousands of the various brand name restorations over the past 12 years. Learn what the strengths and weaknesses of various materials, and then when & where to use those materials.

David French

Stephanie Clarke

Going Green: How To Make Your

Dental Practice Eco-Chic

by Stephanie Clarke, RID, LEED AP - Dir of Interior Design & Purchasing+ Bruce Morrison, EnviroMed Design Group

During Bruce & Stephanie’s session they will explain:

Utilizing Green Procedures in Designing & Building a Dental Office
Eco Friendly Office Procedures You Can Use Today
Green Strategies if You’re Remodeling or in a Lease Space
State and Local Government Incentives You Might Be Eligible For
How to Boost Local Press Interest in Your Green Office

Jeff Bell

How To Find New Dental Patients Using The Search Engine Advertising Tool: Google Adwords

Presented by Jeff Bell - co-Host of Marketing My Dental Practice.com

During Jeff’s session he will explain how to:

Why and How Google Has Replaced Yellow Pages Advertising
7 Secrets To Setting Up a Cost Effective Google Campaign
Decorative vs. Functional Web Sites, Which One Works Best Today?
Why Your Home Page Is A Poor Landing Page For Your Web Traffic
Using Lead Generation Advertising To Shut Out Your Competition
Create A Follow Up System To Convert Leads Into Appointments

Bruce Morrison

$1 Basic Pass - $97 VIP Pass - $497 Platinum Pass

FREQUENTLY ASKED QUESTIONS

Q: When will Expo take place?

A: It all starts on the evening of Monday, October 19, 2009 with 3 speakers each day through Thursday October 22nd.

Q. What are the session times?

The LIVE speaking times will be:

6-7 pm ET,

7:30-8:30 pm ET and

9-10 pm ET

Translated to the West Coast the times are:

3-4 pm PT,

4:30-5:30 pm PT and

6-7 pm PT

You’ll receive a schedule via email well before the Expo begins with fixed schedule for all the speakers.

Q: How do I listen to ALL of the speakers?

A: If you purchase a $1 Basic Pass for the live calls only, you will have to show up to hear each of the speakers. You won’t get access to the recordings or downloads.

Q: Will the Expo offer Continuing Education?

A: Yes. Many of the speakers will offer Continuing GROWTH Education products and services on how to GROW your dental practice, that allow you continued access to their entire body of knowledge and expertise.

Other speakers will have no Continuing Education, but will answer the most important questions about their “topic of expertise.”

Because time is limited our Faculty will share as much of their knowledge as possible during the time their allotted. If you want more, we encourage you to invest in their Continuing Growth Education offers.

If you don’t want more, then you can simply absorb the content from the Virtual Dental Expo presentations. You’ll always be in control.

Q: What is the Virtual Growing My Dental Practice Expo?

A: It’s a virtual event via the Internet (no travel needed) where you get access to at least 3 speakers each day of the Expo, and a few surprise speakers all from the convenience of your living room or dental office.

All you need is web access to participate and your computer to download your PDF Summaries and Follow Along Notes ($97 VIP Pass or greater).

It’s that simple.

FREQUENTLY ASKED QUESTIONS

Q: When will Expo take place?

A: It all starts on the evening of Monday, October 19, 2009 with 3 speakers each day through Thursday October 22nd.

Q. What are the session times?

The LIVE speaking times will be:

6-7 pm ET,

7:30-8:30 pm ET and

9-10 pm ET

Translated to the West Coast the times are:

3-4 pm PT,

4:30-5:30 pm PT and

6-7 pm PT

You’ll receive a schedule via email well before the Expo begins with fixed schedule for all the speakers.

Q: How do I listen to ALL of the speakers?

A: If you purchase a $1 Basic Pass for the live calls only, you will have to show up to hear each of the speakers. You won’t get access to the recordings or downloads.

Q: Will the Expo offer Continuing Education?

Other speakers will have no Continuing Education, but will answer the most important questions about their “topic of expertise.”

If you don’t want more, then you can simply absorb the content from the Virtual Dental Expo presentations. You’ll always be in control.

Q: What is the Virtual Growing My Dental Practice Expo?

All you need is web access to participate and your computer to download your PDF Summaries and Follow Along Notes ($97 VIP Pass or greater).

It’s that simple.

Our

Money Back

Guarantee

If for any reason you pay your $1 and at the end of the Expo you didn’t learn anything of value you can take back to your dental practice and use to grow it, just let us know and we’ll

refund your $1.00 !

P.S. – Just $97 gets you V.I.P. access to over 12 of the dental industries practice growth speakers, dentists, consultants and trainers, including Suzanne Black, Dr. Steven London, Eric Vickery, Liz Lundry, Marla Dennis, Dr. Jacque Russo, Troy Patton, David French, Stephanie Clarke, Bruce Morrison, Jeff Bell and more.

It’s rare to hear these folks speak at one event like this and it’s rarer still to have access to their practice growth mentality whenever you want. So please click here to register now.

P.P.S. – One last thing: You never have to leave your home or dental office to participate in our Virtual Expo. Even if you can’t make ANY of the calls, your V.I.P membership levels give you access to the replays each of the 12+ presentations (over a dozen hours of content!) to listen to at your own leisure.

That’s why now is the time to grab your seat… before they’re all gone!

“For Only $1 You Can Learn Insider Secrets From Over One Dozen Dental Practice Growth Experts By Attending

Our VIRTUAL Growing My Dental Practice Expo

from October 19th through 22nd”

(In The Privacy Of Your Home or Office)

Are You A Dentist Who Has In 2009...

Seen a DECREASE in your New Patients?
LOST some of your Existing Patients because they lost their jobs?
Watched your Case Acceptance Rates DROP?
Noticed your Advertising NOT WORKING like it used to?
Heard your patients QUESTIONING your Prices for the first time?
Experienced LOWER Collections and higher accounts receivables?
Tracked your Referrals DECLINING to their lowest levels in years?
Feelings that the SLOW ECONOMY isn’t your only enemy to growing your practice?

Unfortunately you’re not alone. Recent industry surveys have reported that over 50% of all dentists are experiencing LOWER INCOMES due to some combination of all the negative impacts you just read.

Fortunately the SOLUTION to fixing these problems in your practice is NOT rocket science! One in 5 dentists are actually GROWING their practices despite the downturn.

How Are The 20% of Dentists Actually Growing Their Practices?

What are their secrets? Simply put they have SYSTEMS in place in their practice that ATTRACT new patients and RETAIN their current ones. They are using the TOOLS in their practices (verbal, advertising and operational TOOLS) more effectively than other dentists do.

And finally they are TESTING and IMPLEMENTING new STRATEGIES for:

If it sounds like a lot of work, it doesn’t have to be. There are many dentists and entrepreneurs who have either created their own Strategies, Systems & Tools for these purposes (and will share them with you) as well as companies and consultants who can help you cost effectively IMPLEMENT the same, in your practice while you focus on dentistry.

By Using Internet Technology Our Speakers Will Be Presenting LIVE From Across The United States and You’ll Be Able To Listen & Ask Questions From The Privacy Of Your Home Or Dental Office...

All you need is Internet access from your PC or MAC and a pair of speakers to listen in, once you register. Then you can simply go online, log into the web site STAGE and listen and interact with any and all of the Speakers LIVE as they present DETAILED information on how to GROW YOUR DENTAL PRACTICE!

Note, this is not a WEBINAR where you have to SYNC up your computer monitor AND dial into some conference line at the same time to listen to what’s being taught. Just a PC and access to the Internet is all you need. But just in case you don’t have a PC (Or it’s broken or you can’t get to the Internet for some reason) or you’re traveling in your car, we’ll also provide you telephone access phone numbers you can use to listen in LIVE.

We’ll have 3 Speakers EACH NIGHT plus a Special Mystery Guest or two that you can choose from OR listen to ALL of them - again for just $1.00. So please scroll down this page, look at all the Growing Your Practice topics they will be discussing and then REGISTER so you will receive your EXPO PASS for October 19 through the 22nd!

Finding New Sources of Potential Patients

Converting Phone Calls Into Appointments

Decreasing Their No Shows & Cancellations

Retaining More of their Current Patients for Longer Periods of Time

Improving their Vendor & Supplier Relationships to Increase their Profits

Ethically Increasing the Lifetime Value of all their Patients

Increasing their Case Acceptance Rates

Using The Internet To Generate Appointments

Generating even more Hygiene Referrals

Coach Eric Vickery, BA, has been helping practices grow and succeed for the last 12 years. As Presenter and Senior Coach for Dental Boot Kamp and The Coaching Center, Eric is engaging and experienced in the real world solutions that have helped his clients clamor for more. In fact the topic Stopping Cancellations - is always a function of everything that goes into the scheduling, trust building and patient communication process. So get ready for a comprehensive approach to the most frustrating of all dental challenges.

How to Prevent & Virtually Stop Appointment Cancellations! - A Team Approach

Presented by Eric Vickery - Senior Coach for Dental Boot Kamp

During Eric’s session he will explain how to:

Practice the Team Approach to Prevent Cancellations
Tackle “Just a Cleaning” Cancellations
Learn to Stop Call In Cancellations in their Tracks!
Discover if your Financial Policies are Helping or Hurting
Create your PIT List Plan
Transform Manic Monday

Eric Vickery

How To Retain Your Existing Patient Base & Increase Productivity Using a Cashback Dental Rewards Program

Presented by Steven London DDS - www.MyDentalRewards.com

During Dr. London’s session he will explain how to:

Increase Your Patient Retention
Promote Specific Procedures to Increase Production
Keep Patients on Routine Hygiene Maintenance Schedule
Reward Your Loyal Patients
Reward Patients who Refer Others
Have Your Patients Help Market Your Practice For You

Steven London DDS

Suzanne Black has made a major, quantifiable difference in thousands of dental practices since the mid 80's. Her unique style, humor and insight gives her clients and audiences a jolt of reality with the systems and actions to change their futures. Suzanne was a protégé of the late Walter Hailey, acquiring the rights to his programs in 2006. The Coaching Center, LLC carries that legacy on providing Dental Boot Kamp Trainings and Coaching around the US and Canada. In addition Suzanne and her husband Mike, have started a new company - C3 Marketing and Communications Group, LLC focusing on the marketing and communication strategies to help all healthcare practices improve patient attraction, patient retention and consistent, predictable growth in today's economy.

The 7 Mistakes Practices Make in Attracting, Capturing and Retaining the Elusive New Patient

Presented by Suzanne Black - The Coaching Center, LLC

During Suzanne ‘s session she will explain how to:

Identify Who Are You Attracting - How do they find you?
Expand your Reach of Attraction
Capture the New Patient Call In
Convert Shoppers to Loyal Patients
The First Visit - Creating the Bond
Retain the New Patient - A Long Term Team Approach

Suzanne Black

We’ve Assembled Over A Dozen Dentists, Trainers, Speakers & Consultants To Explain How You Can Grow Your Practice ... & Admission in Only ONE Dollar ($1.00)